Podcast: Play in new window | Download

10 Sins Brands Commit in Digital Marketing

1.    Not establishing a strong brand presence online and offline. No clear brand identity)

2.    Buying generic data (email addresses, contact numbers) for broadcasting

3.    Not having a specific goal of being online, no action plan.

4.    Using the same social media strategy for every platform

5.    Not engaging with the audience online

6.    Failing to optimize pages and websites (outdated website information)

7.    Failing to use digital automation properly.

8.    Depending too much on manual approach and not relying on data, analytics

9.    Failing to get feedback and implementing feedbacks

10.    No being accessible via local search. Location search, Google Maps, etc.

Resources:

CEO Branding

Goals Are Dead!

Branding Beyond Visuals

Business Networking Made Easy

Rebrand: The Ultimate Guide to Personal Branding